Conversion from Lead to Sale
Conversion from website visitor to lead
+237%
+112%
A real estate company Coldwell Banker addressed Convolo to help increase their website conversion rates
Lead generation
Sales
Analytics
Lack of analytics showing which results came from their marketing campaigns
Low conversion from lead to a sale, due to slow lead activation and weak sales agents performance on calls
Low conversion from website visitor to a lead
The company was struggling with
Set up the advanced call routing was to rotate the assignment of calls between up to 50 different agents, giving each sales agent the same amount of lead opportunities, but also re-assigning leads automatically when sales agents did not act
Set up lead booster pop-up windows to show up to visitorsbased on key factors indicating their readiness to convert
Implemented advanced lead activation automation to connect every new lead with a sales agent within 55 seconds
Installed the Convolo Phone Button on the website and landing pages. It encouraged visitors to request a callback
What we did
Fill in the form to experience the service
On top of that, we made the following additions
Campaign and Keyword End-to-End Analytics were used to track and compare the performance of each advertising campaign
Call Recordings were used to check sales agents' performance. Later these calls were used for training purposes
We set up lead enrichment function to give sales agents detailed information about the lead and their interest before getting connected to the client
Social media and website lead forms integration was set up to Activate, AutoAssign, and Track leads from all Lead Forms on Social Media and the website
The results were stunning
Convolo Phone Button provides immediate improvement of business processes
4900%
ROI
-18%
Advertising costs
+112%
Visitor-to-Lead
-100%
Cost reduction—labor
+237%
Conversion from Lead to Sale
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