On top of that, we made the following additions
Campaign and Keyword End-to-End Analytics were used to track and compare the performance of each advertising campaign
Call Recordings were used to check sales agents' performance. Later these calls were used for training purposes
We set up lead enrichment function to give sales agents detailed information about the lead and their interest before getting connected to the client
Social media and website lead forms integration was set up to Activate, AutoAssign, and Track leads from all Lead Forms on Social Media and the website